That title covers not only your book, but the ‘Content’ of your book; all that text that lies between the covers.
What you actually market when you sell a copy of your book IS the Content, and as the fairly new old saying goes, “Content IS King”.
Yes, indeedy, boys and girls. It’s all about the content, not the packaging. Let’s be very clear about that. You didn’t (no matter what you thought) write a book; you created marketable (we hope, we truly do hope) content.
That text you created can be sold in many different formats, and each of those formats represents a new market for your material, and that means an ADDITIONAL revenue stream for you. Think about THAT for a minute.
Same text, new revenue stream; wowie-zowie (I’m beginning to think about turning this blog post into a new Kindle book and making you pay for it…).
But what the heck, I’m still feeling the love from Christmas and Hanukka, so we’ll do this one for free.
Most writers are now familiar with Kindle and other eBook formats. So that’s two ways you can market your text, and that means two separate revenue streams for you. If you don’t already publish in paperback or hardcover, you should, because not everyone owns, or ever will own, an eBook reader.
But that is not the end of your opportunities to expand the number of markets for your novel or non-fiction work; audio books are a billion dollar a year business right here in the USA. You owe it to yourself to look into this one. Amazon and Audible have an operation titled Amazon Creative eXchange (www.acx.com), and there are lots of different ways to connect with a narrator of your choice (the “Royalty Share Plan” is good if you’re short of cash or just want to share the sweat equity with the narrator/producer).
Another obvious and potentially very lucrative (although very hard to break into) opportunity to market your text is screenwriting. Many movies and made-for-TV scripts are derived from popular novels, and there are many small movie companies scattered around the country who just might be interested in YOUR product.
Just so you know that I’m not talking through my hat, my four novels are available though Amazon in both paperback (3 novels are, anyway), Kindle (all four, plus two non-fiction pieces) and the first two novels are now available in audio book format through Amazon, audible.com and iTunes. The other two novels will come out in audio format in 2014.
Screenplays are still under consideration.
Expanding the market for your work is not something you want to turn over to anyone else; why pay anyone a percentage of your royalties for doing something you can do for yourself? Get comfortable with one market before you start breaking into another. Be sure to do enough research to avoid the more obvious pitfalls in that new market before you commit yourself and your content to any company for distribution. Know what you’re getting into (and what you can expect to get out of it) before you do anything. Don’t let your fear of the unknown stop you, either. Research is the key; do lots of research.
Self-preservation is a wonderful thing.
So is increasing your revenue stream.