I’m right in the middle…


… of giving away over a thousand copies of my novel, “The Big Bend”. We’re talking about the Kindle version, of course. No printing costs, no shipping costs, nobody working in a dingy mailroom or a large warehouse that has to be built, maintained and staffed (and let’s not forget about the means of getting those books to the retail stores, and the distributors ‘bite’ and the cost of the shelf space in the bookstore, etc., etc., ad nauseam; all of that goes away when you discuss eBooks; and that is one of the main reasons why “Traditional Publishing” is going to go away, as well. They literally cannot compete against eBooks. It’s all about “Cost”. It has to be.

And I  am giving away over (I hope) one thousand copies of “The Big Bend”. That is the first of four novels in a series I’ve written about the life and times of a former cop here in Florida.

I could not afford to do that if eBooks – and Amazon – were not here. I could not afford to do that if I did not know I would be making money on the back end of this giveaway. Say, what?

Let’s say 10% of the thousand people who download and read a free copy of “The Big Bend” and enjoy it then purchase another of my novels. That means I will have sold 100 copies to people who – as far as I know – never read one of my novels before. That puts money in my pocket and brings in 100 new readers, all for a staggering cost to me of  – (are you ready for this?) – $0.00.

That’s right. It did not cost me a single penny, and almost everyone who owns a Kindle or uses a Kindle Reader App on their PC, or Mac, or hand-held device in both Europe and the US had access to Amazon during those 3 days of my giveaway. I sent out announcements on Facebook, my email notification list and blogged about the giveaway throughout the week prior to the start of the free download promo and begged everyone  to repost and forward the notice to their friends. One of my good friends in England, Morgen Bailey (http://www.morgenbailey.com/), updated a blog interview I did with her some time ago and allowed me to tack on an announcement about the giveaway (thanks again, Morgen! You’re the greatest! Love you long time!), and she has a much bigger audience than I do.

I really don’t care how many people download the free copy of that novel. I hope the number rises into the hundreds of thousands. The more the merrier.

The promotional offer began at midnight (think of it as very early Wednesday morning) yesterday and runs through midnight on Friday. This is all on Pacific Standard Time. So far, at 3:49 pm on Thursday, over 900 copies have been downloaded. I hope and pray that by the end of this evening that number is well over one thousand. That means I still have an entire day to see the numbers continue to climb. I sure hope they do!

it’s called Marketing and Promotion, and if you’re a writer hoping to grow your readership and actually make a living as an author, you gotta get yourself out there and do it. You gotta grow your audience. You have to cultivate new readers. Remember, ‘grow’ is a verb. That means you do something.

Here’s the link to the book page on Amazon for “The Big Bend”:


If you don’t own a Kindle, you can get an app for your PC or Mac or your hand-held device here. I know lots of people who read Kindle books on their smart phones (just not while you’re driving please!):


It’s free. Go ahead. Download a copy and read it and enjoy it. Please.


About Gary Showalter

Gary Showalter was born in Honolulu, Hawaii. He lived in Aruba, Florida and the Panama Canal Zone before joining the U.S. Army during the 1960s. Following his discharge from the Army, Mr. Showalter picked cotton in East Texas, baled hay in Ardmore Oklahoma, sold light bulbs in Los Angeles, California, and built cattle pens in Fallon, Nevada (during a blizzard, of course). After settling in Atlanta, Georgia, Mr. Showalter worked as a professional gardener before turning his hand to furniture making. In 1981, he moved to Israel, married, and raised four children while working as a furniture maker, silversmith, goldsmith, and ornamental wood turner. He served in the Israel Defense Forces Reserves for sixteen years, and when not on active duty he worked in government and private security. He has also served in senior management positions in two software development companies in Israel. During his time in Israel, Mr. Showalter published articles dealing with international terror and the Israel-Arab conflict in the Jerusalem Post, Israel national News and several political science web sites. Mr. Showalter returned to the United States in the fall of 2003, to care for an elderly parent. He published his first novel, “The Big Bend”, in the fall of 2008. His second novel, “Hog Valley”, is now in print. Mr. Showalter's third novel, “Twisted Key”, was published in the fall of 2011, and his fourth novel, "Lonesome Cove" is now available in Kindle format and should be published in paper near the end of 2012. He currently lives in Deland, Fl, where he is co-authoring "A Silent Star" with Tony Attanasio. "A Silent Star" is the true tale (though novelized, with names changed for security reasons) about the 4-person covert action team sent into Yemen to capture Osama Bin laden immediately after the bombing of the USS Cole in the Aden harbor in Yemen in October of 2000.
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