I mentioned this in my previous post. You know those fancy brochures real estate agents like to hand out, or maybe you got one with your new insurance policy. They usually have a fancy full-color photo with the insurance company logo on the front, and inside there is a slot on each face for papers, along with cut-outs for the agents business card.
You can buy those folders in different colors. Get full-size, full color photo copies of your book cover and have them glued to the front of the folder. Make sure the color of the folder compliments the colors in your book cover, of course.
You will need business cards, too. If you are promoting a book, the face of the business card should carry a reproduction of the book cover, or a head shot of you as the author. The back face of the card should have your contact info, including the URL of your web site. Don’t have one?
Get a domain name through www.register.com and set one set up, or better yet, do it yourself. It’s not that hard, and you will gain some very useful skills doing it.
You will want to write up an Author’s Bio for your promo pack. Be sure to include any experience that qualifies you to write your book or novel.
You will want to have a synopsis of your book as well. Make sure it reads well.
And bookmarks, again with the book cover on the face and your contact info on the back.
I’ve seen one author who includes post cards in his promo packs. Again, the face of the card holds the cover art for the book cover and the back is, well, the back of the post card.
What else should you include? Readers reviews of your book, of course. Bookstore owners will want to know they have a fighting chance of repeat business. They do not want to sell duds. Folks tend not to return to the same store where they spent hard-earned money on a book they didn’t enjoy. Or they do come back, and let the store owner know what they think of your book.
You can’t please everybody, and the store owner knows that. But he or she wants to know beforehand that at least some readers were still happy after paying for and reading your work.
Remember, promo packs don’t just sell your book. They sell you. They tell the people you hand them to that your are organized, competent and capable. Or not.